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Last updated: 17 June 2026

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1. Introduction

This Privacy Policy explains how we collect, use, disclose, store and protect your personal data when you visit our website, purchase products, create an account, subscribe to our communications or otherwise interact with our business.

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We are committed to protecting your privacy and processing your personal data fairly, lawfully and transparently.

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Where applicable, we comply with relevant privacy and data protection laws, including:

• UK General Data Protection Regulation (UK GDPR)

• EU General Data Protection Regulation (EU GDPR)

• California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA)

• Other applicable privacy and data protection laws where they apply to our activities

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By using our website, you acknowledge that your personal data may be processed as described in this Privacy Policy.

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2. Data Controller

Business Name: Octavia Wild

Email: octaviawildatelier@gmail.com

We have not appointed a Data Protection Officer, as we are not legally required to do so. Privacy enquiries may be directed to the contact details above.

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3. Personal Data We Collect

Depending on how you use our website, we may collect the following categories of personal data.

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Information you provide:

• Name

• Email address

• Billing address

• Shipping address

• Telephone number (where provided)

• Order details

• Communications with us

• Account information, including login details, saved addresses, order history and account preferences (where applicable)

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Payment information

Payments are securely processed by independent third-party payment providers. We do not store complete payment card details.

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Transaction information

• Purchase history

• Cart information

• Order history

• Account activity

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Technical information

We may automatically collect:

• IP address

• Browser type

• Device information

• Operating system

• Language settings

• Time zone

• Website usage information

• Error reports and diagnostic information

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Usage information

We may collect information about how visitors interact with our website, including:

• Pages visited

• Products viewed

• Clicks

• Scroll activity

• Navigation paths

• Time spent on pages

• Session information

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Marketing information

• Newsletter subscriptions

• Marketing preferences

• Email engagement

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4. Sources of Personal Data

We may collect personal data:

• directly from you

• automatically through cookies and similar technologies

• from payment providers

• from website hosting providers

• from analytics providers

• from advertising partners

• from email marketing platforms

• from print fulfilment providers

• from shipping and courier providers

• from fraud prevention providers

• from customer support providers

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5. How We Use Personal Data

We use personal data to:

• process and fulfil orders

• process eligible returns, replacements and refunds where applicable

• provide customer support

• manage customer accounts

• manage payments

• arrange third-party printing, production, framing (where applicable), packaging and delivery

• communicate with customers regarding orders, artwork, shipping, returns and customer support

• operate and maintain our website

• improve website performance and user experience

• analyse website performance

• send newsletters and marketing communications where permitted by law

• detect fraud and maintain security

• maintain business records and comply with accounting and legal obligations

• establish, exercise or defend legal claims

• operate and develop our business

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6. Legal Bases for Processing (UK/EU)

Where UK or EU data protection laws apply, we process personal data using one or more of the following lawful bases:

• performance of a contract

• legal obligation

• consent

• legitimate interests

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Where consent is required, including for certain cookies and marketing activities, you may withdraw your consent at any time. Withdrawal does not affect processing carried out before consent was withdrawn.

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7. Cookies and Similar Technologies

We use cookies, pixels and similar technologies to:

• operate the website

• remember preferences

• provide secure checkout

• analyse website performance

• measure website traffic

• improve user experience

• support marketing activities

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Where required by law, we obtain your consent before placing non-essential cookies. You may manage or withdraw your cookie preferences at any time using our cookie consent tool or through your browser settings.

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8. Profiling and Automated Decision-Making

We may use limited profiling to better understand customer interests, improve our website and measure the effectiveness of our marketing communications.

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9. Sharing Personal Data

We may share personal data where reasonably necessary with carefully selected third-party service providers, including but not limited to:

• website hosting providers (including our e-commerce platform provider)

• payment processors

• email marketing providers (including live chat and customer communication tools)

• analytics providers

• advertising partners

• print and fulfilment providers

• shipping and courier companies

• cloud hosting providers

• fraud prevention providers

• professional advisers

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We share only the personal data reasonably necessary for those providers to perform their services on our behalf.

Where required by law, service providers process personal data under appropriate contractual and legal safeguards.

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10. International Transfers

Your personal data may be transferred to and processed in countries outside your country of residence, including outside the United Kingdom and the European Economic Area.

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11. Data Retention

We retain personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy or as required by law.

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Examples include:

• order and accounting records (generally up to seven years where legally required)

• customer service records

• marketing records until consent is withdrawn or no longer required

• technical logs retained for appropriate security periods

• analytics information that may be aggregated or anonymised over time

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12. Your Privacy Rights

Depending on your location, you may have rights including:

• access your personal data

• correct inaccurate information

• request deletion

• restrict processing

• object to processing

• request data portability

• withdraw consent

• opt out of targeted advertising where applicable

• object to profiling where applicable

• lodge a complaint with your local supervisory authority

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To exercise your rights, please contact us using the details below. We may request reasonable information to verify your identity before responding.

Where applicable, we aim to respond within the time periods required by law.

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13. California Privacy Rights

If you are a California resident, you may have additional rights under the CCPA/CPRA, including the right to:

• know what personal information we collect

• request deletion

• request correction

• opt out of the sale or sharing of personal information for targeted advertising where applicable

• not receive discriminatory treatment for exercising your privacy rights

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If our use of advertising technologies is considered "sharing" under California law, you may exercise your opt-out rights using the available privacy controls or by contacting us.

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14. Marketing Communications

You may unsubscribe from marketing communications at any time by using the unsubscribe link included in our emails or by contacting us directly.

We may continue sending essential service communications relating to your orders or account where necessary.

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15. Data Security

We implement appropriate technical and organisational measures designed to protect personal data against unauthorised access, loss, misuse, disclosure or alteration. Despite our efforts, no method of electronic transmission or storage can be guaranteed to be completely secure.

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16. Children's Privacy

Our website and services are not intended for children under the minimum age required by applicable law. We do not knowingly collect personal information from children.

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17. Third-Party Websites

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of third-party websites.

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18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page together with the revised "Last updated" date.

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19. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us.

Business Name: Octavia Wild

Email: octaviawildatelier@gmail.com